When most people think of Maui, they imagine sun-soaked beaches, surfboards, and luxury resorts—but there’s another side to the island that’s just as enriching: agritourism. Nestled in the rolling hills of Upcountry Maui, Surfing Goat Dairy invites visitors to step into the rhythms of farm life and experience the beauty of agriculture tourism firsthand.
Whether you're curious about what agritourism means, seeking a connection with nature, or dreaming of hands-on experiences in farming, this award-winning dairy goat farm offers a refreshing and educational alternative to traditional leisure travel.
Agritourism Defined: What Does Agritourism Mean?
Agritourism (also spelled agro-tourism or agri-tourism) refers to travel that connects people with working farms or agricultural settings. According to GoFarm Hawaii, agritourism includes activities such as farm tours, cheese tastings, animal interactions, volunteer work, and even overnight farm stays.
In short, agritourism means learning by doing—through real-world experiences on real farms. It’s a form of sustainable travel that supports local agriculture, educates visitors, and fosters meaningful human connections.
Why Is Agritourism Important in Hawaii?
Hawaii’s unique climate and geography have made it a rich agricultural region for generations. However, as tourism grows and traditional farming faces economic challenges, agritourism offers a viable path forward. It supports small farms, educates the public about sustainable food systems, and offers travelers meaningful, slower-paced experiences.
For visitors, it’s a chance to:
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Participate in farm life.
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Gain knowledge about local food systems.
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Support local businesses.
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Reconnect with nature and animals.
For farmers, agritourism generates new income streams and fosters awareness of local food and sustainability. It’s a win-win.
Examples of Agritourism Activities at Surfing Goat Dairy
At Surfing Goat Dairy, visitors are invited to step into the world of dairy farming—whether for a quick tour or a deeper experience. Here are just a few of the agritourism activities available at the farm:
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Feed and interact with goats, including adorable kids (baby goats)
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Join the Evening Chore Tour and help with milking and feeding.
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Learn how goat cheese is made, from milking to aging.
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Taste award-winning cheeses, made right on the farm.
- Volunteer on the farm, assisting with goat care, cleaning, or enrichment activities.
This hands-on approach gives guests insight into daily life on a working goat dairy farm in Maui, making it one of the most authentic agritourism destinations in Hawaii.
The Surfing Goat Dairy Experience: A Different Kind of Leisure Tourism
Unlike typical vacation activities, time spent at Surfing Goat Dairy is rooted in purpose. Visitors often describe their experience as relaxing, inspiring, and even transformational.
For retirees or lifelong learners, the farm provides an opportunity to exchange knowledge and engage in meaningful activities.
For solo travelers, it’s an opportunity to disconnect from screens and reconnect with the natural world.
For foodies, it’s a chance to taste Maui’s finest dairy products straight from the source.
Whether you’re interested in agritourism jobs, looking to start your small farm, or simply exploring agritourism near me, a visit to Surfing Goat Dairy will leave you feeling connected, informed, and nourished—body and soul.
What Are the Advantages of Agritourism for a Local Farm?
For farms like Surfing Goat Dairy, becoming part of the agritourism market brings many benefits:
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Increased revenue from tourism-related services.
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Direct-to-consumer relationships, building loyalty and transparency.
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Education and advocacy, teaching guests about sustainability.
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Community connection, with locals and visitors alike.
While there are some challenges, such as infrastructure and staffing, the opportunity to share the farm’s mission and values makes agritourism a meaningful and rewarding part of the business.
Plan Your Visit to Surfing Goat Dairy
Whether you’re curious or ready to roll up your sleeves, we welcome you to visit our goat dairy farm in Maui. We offer a variety of experiences tailored to your level of interest and time availability:
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Daily Casual Tour – Get a quick taste of life on the farm.
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Evening Chore & Milking Tour – Participate in real farm chores.
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Kid Goat Experience – Perfect for animal lovers.
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Golden Girl Experience – A gentle, adults-only cuddle session with senior mama goats.
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Volunteer Opportunities – Reach out to us to get involved.
Conclusion: Join the Agritourism Movement on Maui
If you’ve ever wondered what agritourism is, now is your chance to experience it. At Surfing Goat Dairy, you’re not just observing—you’re participating, learning, and reconnecting with the land.
As more travelers seek experiences with heart, depth, and authenticity, agritourism in Hawaii offers a path to meaningful discovery. Come walk the pasture paths, meet our goats, and taste the difference of a farm that feeds the island, with care.
Plan your visit today and become part of Maui’s agritourism story.